Adrian “Down Under” !
Subterranean experience in the Compass Salt Mines at Winsford, Cheshire.
Shooting for Joy Global, one of the world’s biggest manufacturers of mining machinery. Yes, the lighting kit went down too !
Great photographs will add value to your company and enhance your reputation as well as provoking interest and helping to generate new business.
I began my career with Littlewoods catalogues in the mid 1980’s. From the beginning I was taught that ‘Quality’ was always paramount.
Three inch thick mail order catalogues were highly fashionable at the time and buyers made their decision on how products were featured. Take a simple item such as a towel, conveying its soft texture and cosiness against your skin created the desire to make a purchase. Immaculate folding and a silky smooth fluffiness was the ideal recipe to have housewives reaching for their order pads.
Hence a combination of good lighting and presentation was the way to favour attention and generate orders.
Even now, I tackle industrial photography assignments in much the same way. Though my subjects are no longer part of the airing cupboard, the importance is to arouse interest and draw the viewer in to take a much closer look. In many cases, this amounts to transforming the most ordinary of subjects into spectacular and provocative images.
Having spent a number of years in The Middle East as Saudi ARAMCO’s staff photographer, I was continually faced with industrial subjects which clamoured to find their way onto a front cover. Bringing them to life was key and photographing people at work has always been top of my list. By transforming my subject with a sense of stage lighting, I’ve fashioned results which have created tantalising imagery for glossy publications and left my man feeling like a comic book hero.
Having been my own boss for twenty years, I’ve covered all kinds of industrial subjects across the UK and abroad. Process plants, metal finishing and research laboratories have always been topics for industrial commissions. Bold imagery to support a multitude of marketing applications helps to generate business and keep quality rising to the top.
Marketing continuously underpins the industrial assignment.
What we can do for you
High quality, professional photographs are a valuable investment. Sensational images can be used in a multitude of locations such as newsletters, flyers, brochures, annual reports and more. The following publications highlight the range of business photographs supplied by Photography For Industry.
Studio set ups
There’s no substitute for lighting skills and effects immediately transform a subject on site. Working situations can be greatly enhanced by the use of dramatic lighting. In normal circumstances, factory lighting contributes nothing to the creation of a glamorous image and it is necessary to build a lighting arrangement to suit the subject. The following images show the impact lighting can have.
Location: Bodycote oil and gas show stand, Houston, USA. Dramatic lighting has accentuated the twists and curves in this polished metallic component.
Whilst shooting in this metal treatments facility, the client requested both versions – white light in addition to the coloured effects. The striking result illustrates an almost theatrical sensation – adding a sense of excitement and fascination. For corporate publications or a backdrop to an exhibition stand, this is how to provoke attention!
Location: The Metal Improvement Company, Sweden