Adrian Waine Provides Maximum Exposure for Manufacturers
If marketers encourage their clients to focus on benefits over features, where do
fit in to this?
Manufacturers often struggle to find a means to market what they do in ways that will be attractive and compelling. They may feel their work is too specialised or even too matter-of-fact.
As award-winning industrial photographer, Adrian Waine, from Photography for Industry explains, this is where images can help tell the story behind a product or a process, creating a unique narrative for it, to appeal to customers.