Coral Products PLC are a manufacturer and distributor of plastic injection, extruded and
blow moulded products, into a diverse range of sectors. Including recycling, food waste,
food packaging, personal care, household, healthcare, telecoms and rail. Coral Products
are an SME.
The moulding and blow moulding facility and newly opened plastics recycling plant are based at Haydock, Merseyside.
In 2018, Photography for Industry began working with myself a freelance marketing consultant (www.vsmm.co.uk) on a long term marketing plan. I aimed to expose Coral Products PLC to a broader range of markets with the intention of emphasising the skills & capabilities of the company, thereby increasing turnover.
It was decided through myself that high quality photography should be a priority. With an ongoing requirement to support articles and features for Social Media, Linked In, trade exhibitions, editorials, stand design, promotional literature, PR, power point presentations and publications.
Photography for Industry was selected to work on this commission.
Subjects that required photography have included :- People working in factory situations, injection moulding and blow moulding machinery, headshots, finished products & buildings.
Choosing the right photographer for this ongoing strategy was key, working in a busy factory environment required industrial knowledge, the ability to work safely, and achieve the required standard of image without disruption to the working day.
After 18 months on the project, photography sessions have taken place regularly, meeting the needs of the business and Emma's VSMM strategy for product promotion and release.
Photography has taken place at weekends when the manufacturing capabilities are quieter. A night shoot was favourable for some imagery to gain the best light to create the perfect image, and Adrian managed this with ease and no complaint.
The project has involved working with all of the onsite staff, ensuring a shoot schedule was established, enabling regular operations of the factory not to be disrupted.
On several occasions a ‘studio space’ has been created in the warehouse. As a means of photographing products - recycling bins, buckets and caddies. Temporary paper backdrops and flash lighting have all contributed to creating promotional imagery.
In conclusion, "I continue to contract Adrian for other businesses and projects due to the standard and professionalism of his work and ethos, the images are consistently utilised and will continue to be used within exhibitions, PR and editorials.”
Some of the photography can now be seen at : www.vsmm.co.uk
Emma Varney-Long, Marketing for Manufacturing
Virtual Social Media Marketing
Tel 01237 431728
Sandon Global is a market leading anilox manufacturer supplying the highest quality new
refurbished anilox and gravure cylinders to the print industry world-wide. As our
has expanded internationally, premium quality photography has increasingly become an
integral part of our marketing strategy. When language can sometimes be a barrier, a
quality image cannot be misunderstood and this is why using a professional photographer,
Adrian Waine, is an essential part of conveying the quality of our company and products
Adrian’s images take centre stage in our company literature, presentations and stand displays at international exhibitions. In a visual culture and busy market place we are always proud to be represented by Adrian’s strong and immaculate imagery. Adrian’s attention to detail is second to none and we have no doubt that his suite of photographs have enabled us to convey the strength of our brand and to both raise our profile as a company and create new business opportunities.
For Sandon Global using a professional photographer such as Adrian Waine had the distinct advantage of drawing on an inspirational skill and vision that have captured our products and business in a visually exciting way, something that a non professional could never hope to achieve.
We required some new, fresh updated photography of our manufacturing site. With a
process and a mix of location and environment, this project provided some challenges
order to get the lighting and weather just right and give us the best image to
accurately portray our message of quality and safety. Adrian proved to be the man
the job and he worked closely with our site management team to produce a set of
that exceeded our expectations, on time and on budget.
GrowHow has rebranded and is now trading as CF Fertilisers UK Ltd.
Suttons Group is an international logistics company with assets, depots and offices
across the globe; The Group engaged in a major rebrand in 2018, the thought behind
rebrand was to show the progression of the company into the modern digital era, the
phrase used during the process was “evolution rather than revolution”.
It was crucial for the marketing department to update the imagery bank of Suttons assets as quickly as possible following the rebrand while also respecting the heritage of the company, in line with the spirit of the rebrand.
Working closely with Adrian we were able to capture timeless photography that pays tribute to the history of the company while showcasing the modern and clean branding across the entire Suttons network.
Throughout the process, Adrian brought to the table a wealth of expertise, knowledge and creative vision that undoubtedly shine though in the finished photography and reflects his status as an industry veteran. Working with Adrian was a great experience from beginning to end.